My Site
Studio Baida x Spain
Campaign Development
The goal of this campaign was to boost brand awareness across key social platforms and leverage paid media to reach new audiences. The focus was on creating content that not only aligned with the brand identity but also performed well in both organic and ad-driven environments.
TikTok Campaign
We designed a content strategy centred around high-quality visuals and engaging storytelling. Each piece of content was tailored for platform-specific performance, with an emphasis on creating eye-catching assets optimised for social media advertising.
By tapping into trending formats on TikTok, we developed a campaign that showcased the collection in a way that felt current, engaging, and highly shareable.
RESULTS FROM CAMPAIGNS
By repurposing the campaign’s images and videos across tailored campaigns, we amplified the brand’s visibility worldwide, catching the eye of personalities like Jourdan Dunn and inspiring increased influencer collaborations.
The campaign successfully increased brand visibility, generating higher engagement rates across platforms and driving measurable growth in audience reach. By combining organic content with paid ads, we established a consistent and impactful online presence for the brand.
The campaign drove significant results, with website sessions jumping 352.62% and sales skyrocketing by 2,326.80% in the first month after launch.
The campaign successfully increased brand visibility, generating higher engagement rates across platforms and driving measurable growth in audience reach. By combining organic content with paid ads, we established a consistent and impactful online presence for the brand.
Engaging Customers
To deepen customer engagement, we developed the concept of a Creator Series, designed to build a stronger connection between customers and the brand’s creator while offering transparency into the creative process. One campaign idea invited the audience to vote on whether a garment should be worn as a dress or a skirt, which generated over 18,000 views and sparked lively audience interaction.
