The Brief

To align on the creative vision, we collaborated with the client to build a moodboard that captured the campaign’s direction. This included mapping out the colour palette, textures, and camera angles that would best represent the tropical theme.

We made detailed notes on how each element from lighting to styling could reflect the essence of Brazil, ensuring the final concept felt authentic and cohesive.

We worked closely with the client to build a moodboard that set the tone for the campaign, capturing the vibrant colours and dynamic camera angles that would bring the concept to life.

The Shoot

With the moodboard as our foundation, we styled and directed the photoshoot to bring the campaign to life. Vibrant colours, dynamic compositions, and tropical-inspired backdrops were used to highlight the collection while staying true to the creative direction.

The Result

The final campaign delivered a striking visual identity that successfully embodied the brand’s vision. The photoshoot not only showcased the new collection with impact but also reinforced the brand’s ability to tell stories through bold, culturally inspired imagery.